I was in charge of the web graphics for the Parents & Kids website as well.
We used a site called Ad Sales Genius that had icons for different products. I created little icons to upload for our team to easily find what they were looking for.
Below is a collection of buttons used on the front page to find columns from the magazine followed by banner headers for columns. Not all columns were featured on the front page and some columns were too new/short lived to get a banner header.
Below is an assortment of graphics for the website and/or Facebook.